The brand authenticity continuum : strategic approaches for building value
Julie Napoli, Sonia Dickinson-Delaporte and Michael B. Beverland
| Year of publication: |
October 2016
|
|---|---|
| Authors: | Napoli, Julie ; Dickinson-Delaporte, Sonia ; Beverland, Michael B. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 13/14, p. 1201-1229
|
| Subject: | Authenticity | brand positioning | consumer value | brand value | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Markenartikel | Brand | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1145722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585295