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~person:"Bezes, Christophe"
~person:"Draganska, Michaela"
~person:"Frasquet Deltoro, Marta"
~person:"Zaccour, Georges"
~subject:"Einzelhandel"
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Search: subject_exact:"Distributionsweg"
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Einzelhandel
Distribution channel
39
Vertriebsweg
39
Retail trade
14
Consumer behaviour
11
Konsumentenverhalten
11
Game theory
10
Preismanagement
10
Pricing strategy
10
Spieltheorie
10
Advertising
9
Beziehungsmarketing
9
Relationship marketing
9
Werbung
9
Theorie
7
Theory
7
E-commerce
6
Electronic Commerce
6
Online retailing
6
Online-Handel
6
Bargaining power
5
Competitive strategy
5
Nash equilibrium
5
Nash-Gleichgewicht
5
Verhandlungsmacht
5
Wettbewerbsstrategie
5
Brand image
4
Internet marketing
4
Lieferkette
4
Markenimage
4
Marketing channels
4
Online-Marketing
4
Supply chain
4
Bargaining theory
3
Brand management
3
Corporate reputation
3
Deutschland
3
Firmenimage
3
Germany
3
Lieferantenmanagement
3
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Article
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2
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2
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English
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Bezes, Christophe
Draganska, Michaela
Frasquet Deltoro, Marta
Zaccour, Georges
Schramm-Klein, Hanna
16
Yan, Ruiliang
13
Chen, Jing
7
Gao, Fei
7
Geylani, Tansev
7
Wagner, Gerhard
7
Heinemann, Gerrit
6
Schröder, Hendrik
6
Acquila-Natale, Emiliano
5
Cai, Gangshu
5
Dukes, Anthony J.
5
Fransoo, Jan C.
5
Gallino, Santiago
5
Janssen, Maarten C. W.
5
Karray, Salma
5
Li, Guo
5
Liu, Yunchuan
5
Pei, Zhi
5
Steenburgh, Thomas J.
5
Steinmann, Sascha
5
Swoboda, Bernhard
5
Verhoef, Peter C.
5
Breugelmans, Els
4
Cebollada, Javier
4
Cheng, T. C. E.
4
Emrich, Oliver
4
Gurnani, Haresh
4
He, Yong
4
Holzapfel, Andreas
4
Iglesias-Pradas, Santiago
4
Kuhn, Heinrich
4
Kushwaha, Tarun
4
Neslin, Scott A.
4
Reisinger, Markus
4
Rittinger, Sebastian
4
Sethi, Suresh
4
Sethi, Suresh P.
4
Shaffer, Greg Eric
4
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International journal of retail & distribution management
4
Journal of retailing and consumer services
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
European journal of operational research : EJOR
1
International game theory review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
The international review of retail, distribution and consumer research
1
The journal of applied business research
1
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ECONIS (ZBW)
14
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1
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14
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1
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
2
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
3
Overall satisfaction formation across channels : an empirical study
Bezes, Christophe
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 922-941
Persistent link: https://www.econbiz.de/10013398140
Saved in:
4
Online channel adoption in supermarket retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433770
Saved in:
5
Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Saved in:
6
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
7
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
8
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
9
Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
Saved in:
10
Identifying central and peripheral dimensions of store and website image : applying the elaboration likelihood model to multichannel retailing
Bezes, Christophe
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1453-1468
Persistent link: https://www.econbiz.de/10011350536
Saved in:
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