Overall satisfaction formation across channels : an empirical study
Year of publication: |
2022
|
---|---|
Authors: | Bezes, Christophe |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 8/9, p. 922-941
|
Subject: | Congruence of channels | Cross-channel | Satisfaction | Store image | Website image | Website | Kundenzufriedenheit | Customer satisfaction | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenimage | Brand image | Einzelhandel | Retail trade |
-
Repurchase intention in a physical store : moderated mediating role of electronic word-of-mouth
Liao, Shu-Hsien, (2023)
-
Definition and psychometric validation of a measuement index common to website and store images
Bèzes, Christophe, (2014)
-
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia, (2020)
- More ...
-
Mais de quelle similarité parle-t-on dans les extensions de marque?
Bezes, Christophe, (2010)
-
Evaluation des sites internet commerciaux : un état de l'art
Bezes, Christophe, (2008)
-
Bezes, Christophe, (2010)
- More ...