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~person:"Bezuglova, Julija Vladimirovna"
~person:"Bose, Sunny"
~person:"Braun, Ralph"
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Place marketing
5
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customer-based place brand equity (CBPBE)
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Bezuglova, Julija Vladimirovna
Bose, Sunny
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
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3
Konkurentnoe pozicionirovanie regionov: ėkonomiko-metodičeskij aspekt : monografija
Klimenko, Olʹga Ivanovna
;
Majmina, Ėlʹvira Viktorovna
-
2018
Persistent link: https://www.econbiz.de/10011789510
Saved in:
4
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
5
Unbebaute Gewerbeflächen in der Region Stuttgart - Ansatz einer Typenbildung nach dominanten Standortfaktoren : ein Beitrag zur Vermarktung des Standortangebots
Braun, Ralph
-
2001
Persistent link: https://www.econbiz.de/10013438109
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