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~person:"Bhat, Sobodh"
~person:"Park, C. Whan"
~subject:"Markenimage"
~type_genre:"Festschrift"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Brand image
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Brand management
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Bhat, Sobodh
Park, C. Whan
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Brand management ; Vol. 3
3
Measuring and managing brands
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ECONIS (ZBW)
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Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
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2
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
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3
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
4
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
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