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~person:"Bhattacharya, C. B."
~person:"Gürce, Merve Yanar"
~subject:"Company reputation"
~subject:"Strategische Allianz"
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Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim
;
Gürce, Merve Yanar
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 157-171)
.
2019
Persistent link: https://www.econbiz.de/10012104177
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Consumer reactions to business-nonprofit alliances : who benefits and when?
Irmak, Caglar
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10010490157
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