Consumer reactions to business-nonprofit alliances : who benefits and when?
Caglar Irmak; Sankar Sen; C. B. Bhattacharya
| Year of publication: |
2015
|
|---|---|
| Authors: | Irmak, Caglar ; Sen, Sankar ; Bhattacharya, C. B. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 1, p. 29-42
|
| Subject: | Corporate social responsibility | Business-nonprofit alliance | Nonprofit | Company involvement | Company reputation | Alliance fit | Corporate Social Responsibility | Strategische Allianz | Strategic alliance | Nonprofit-Organisation | Nonprofit organization | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490157