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~person:"Bhattacharya, Saurabh"
~person:"Boks, Casper"
~person:"Dell'Era, Claudio"
~person:"Heitmann, Mark"
~subject:"1996-2005"
~subject:"Brand management"
~type_genre:"Article in journal"
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Search: subject_exact:"Produktdesign"
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1996-2005
Brand management
Product design
26
Produktgestaltung
26
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6
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Bhattacharya, Saurabh
Boks, Casper
Dell'Era, Claudio
Heitmann, Mark
Bazin, Yoann
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Gupta, Suraksha
2
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2
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2
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2
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2
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2
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1
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1
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1
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European journal of innovation management : EJIM
1
Journal of business research : JBR
1
Journal of marketing research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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1
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
2
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
3
Diffusion of product signs in industrial networks : the advantage of the trend-setter
Dell'Era, Claudio
;
Verganti, Roberto
- In:
European journal of innovation management : EJIM
13
(
2010
)
1
,
pp. 81-99
Persistent link: https://www.econbiz.de/10003942230
Saved in:
4
Alles für die Marke? : Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung
Herrmann, Andreas
;
Befurt, René
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
8
,
pp. 1055-1079
Persistent link: https://www.econbiz.de/10003596637
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