Leveraging brand equity for effective visual product design
Year of publication: |
2020
|
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Authors: | Heitmann, Mark ; Landwehr, Jan Rüdiger ; Schreiner, Thomas F. ; Heerde, Harald J. van |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 2, p. 257-277
|
Subject: | aesthetics | branding | car industry | processing fluency | product design | Produktgestaltung | Product design | Markenführung | Brand management | Markenimage | Brand image | Kfz-Industrie | Automotive industry | Bekleidungsindustrie | Clothing industry | Ästhetik | Aesthetics |
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