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~person:"Biedenbach, Thomas"
~person:"Blankenberg, Nina"
~subject:"Brand management"
~subject:"Internal brand equity"
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Brand management
Internal brand equity
Internal branding
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Biedenbach, Thomas
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
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