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~person:"Bigné Alcañiz, J. Enrique"
~person:"Roy, Gobinda"
~subject:"Data Mining"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Viral marketing"
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Data Mining
Konsumentenverhalten
Viral marketing
17
Virales Marketing
17
Internet marketing
14
Online-Marketing
14
Consumer behaviour
11
Social Web
9
Social web
9
Online retailing
5
Online-Handel
5
eWOM
4
Data mining
3
Online reviews
3
eWOM valence
3
Advertising effects
2
Einzelhandel
2
Electronic word of mouth
2
Eye-tracking
2
Internet
2
Perception
2
Reisevermittler
2
Retail trade
2
Social relations
2
Soziale Beziehungen
2
Travel agency
2
User-generated content
2
Wahrnehmung
2
Werbewirkung
2
electronic word of mouth
2
mixed neutral eWOM
2
purchase intention
2
ACI framework
1
Advertising
1
Advertising value
1
Airline
1
Attention
1
Bibliometrics
1
Bibliometrie
1
Cause-Related Marketing
1
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Article
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12
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Bigné Alcañiz, J. Enrique
Roy, Gobinda
Filieri, Raffaele
15
Law, Chun Hung Roberts
12
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
9
Mariani, Marcello M.
9
Bilgihan, Anil
8
Dens, Nathalie
8
Jayawardhena, Chanaka
8
Kim, Jong Min
8
Pelsmacker, Patrick de
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
De Angelis, Matteo
7
Duan, Wenjing
7
East, Robert
7
Karjaluoto, Heikki
7
Li, Hengyun
7
Mattila, Anna S.
7
Moro, Sérgio
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Datta, Biplab
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Liu, Hongfei
6
Romaniuk, Jenni
6
Wallace, Elaine
6
Zhang, Lu
6
Zhang, Zili
6
Basu, Rituparna
5
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Global business review
2
Business research quarterly : BRQ
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of internet commerce
1
Journal of marketing communications
1
Psychology & marketing
1
Tourism planning & development
1
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ECONIS (ZBW)
12
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1
Antecedents of online purchase intention among ageing consumers
Roy, Gobinda
;
Basu, Rituparna
;
Ray, Samudyuti
- In:
Global business review
24
(
2023
)
5
,
pp. 1041-1057
Persistent link: https://www.econbiz.de/10014432604
Saved in:
2
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
3
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
4
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
5
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
6
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
7
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
8
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
9
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
10
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
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