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~person:"Bihler, Jürgen"
~person:"Simms, Chris"
~subject:"Elderly people"
~subject:"Konsumentenverhalten"
~subject:"Ältere Menschen"
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Bihler, Jürgen
Simms, Chris
Spence, Charles
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Jahrbuch Seniorenmarketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
Saved in:
2
Verpackungen für Best Ager : Marketinginstrument mit maximalem Potenzial
Bihler, Jürgen
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 253-264
Persistent link: https://www.econbiz.de/10003714873
Saved in:
3
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
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