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~person:"Bilgihan, Anil"
~person:"Vashisht, Devika"
~subject:"Internet marketing"
~subject:"Product Placement"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Product Placement
Consumer behaviour
37
Konsumentenverhalten
37
Customer satisfaction
16
Kundenzufriedenheit
16
Online-Marketing
13
Beziehungsmarketing
12
Brand image
12
Markenimage
12
Relationship marketing
12
Dienstleistungsqualität
11
Service quality
11
Brand management
10
Markenführung
10
Advertising effects
7
Computerspiel
7
Video game
7
Werbewirkung
7
Social Web
6
Social web
6
Viral marketing
6
Virales Marketing
6
Website
6
Advertising
5
Confidence
5
Gastronomie
5
Restaurant industry
5
Brand
4
Emotion
4
Experiment
4
Hotel industry
4
Hotellerie
4
Markenartikel
4
Vertrauen
4
Werbung
4
Advergames
3
Cognition
3
Customer loyalty
3
Food
3
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3
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Article in journal
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13
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English
13
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Bilgihan, Anil
Vashisht, Devika
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Filieri, Raffaele
13
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Reijmersdal, Eva A. van
11
Rita, Paulo
10
Akram, Umair
9
Ghose, Anindya
9
Hudders, Liselot
9
Pauwels, Koen
9
Boerman, Sophie C.
8
Hollebeek, Linda D.
8
Kannan, P. K.
8
Naderer, Brigitte
8
Okumus, Fevzi
8
Sreejesh, S.
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Chen, Huan
7
Grewal, Dhruv
7
Hauser, John R.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Matthes, Jörg
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Phua, Joe
7
Rahman, Zillur
7
Sung, Yongjun
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Flavián Blanco, Carlos
6
Hennig-Thurau, Thorsten
6
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Tourism management : research, policies, practice
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of quality and service sciences
1
Journal of Indian business research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
13
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1
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
2
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
3
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
4
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
5
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
6
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
7
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
8
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
9
Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
10
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
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