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~person:"Binckebanck, Lars"
~person:"Brown, Brian"
~person:"Glynn, Mark S."
~person:"Weiber, Rolf"
~subject:"Brand management"
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Brand management
B-to-B-Marketing
27
Business-to-business marketing
27
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11
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9
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7
Germany
7
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5
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Binckebanck, Lars
Brown, Brian
Glynn, Mark S.
Weiber, Rolf
Baumgarth, Carsten
8
Christodoulides, George
6
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Brown, Brian P.
3
Donthu, Naveen
3
Kotler, Philip
3
Krause, Juliane
3
Mudambi, Susan M.
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
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2
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2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donnevert, Tobias
2
Douven, Salima S.
2
Ermer, Beatrice
2
Ewing, Michael
2
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2
Gey, Thomas
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business-to-business marketing management : strategies, cases and solutions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative Markenführung und -implementierung
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Source
All
ECONIS (ZBW)
9
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9
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9
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date (oldest first)
1
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
2
What Factors Influence Buying Center Brand Sensitivity?
Brown, Brian
;
Zablah, Alex R.
;
Bellenger, Danny
; …
-
2011
guidance to managers concerning when
business-to-business
(B2B) brand investments are likely to offer the greatest return …
Persistent link: https://www.econbiz.de/10014182543
Saved in:
3
When do B2B Brands Influence the Decision-Making of Organizational Buyers? An Examination of the Relationship between Purchase Risk and Brand Sensitivity
Brown, Brian
-
2011
The dominant perspective on organizational buyer behavior suggests that buyers tend to rely on objective criteria when making product choice decisions and that the potential influence of subjective cues, such as brands, on buyer decision-making decreases with increasing risk. An alternative...
Persistent link: https://www.econbiz.de/10013129964
Saved in:
4
Die Rolle des internationalen Vertriebs bei der Umsetzung der B-to-B-Markenpolitik
Binckebanck, Lars
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 531-561)
.
2012
Persistent link: https://www.econbiz.de/10009624390
Saved in:
5
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
6
Nachhaltige Markenimplementierung im B-to-B-Vertrieb
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Innovative Markenführung und -implementierung
,
(pp. 335-354)
.
2011
Persistent link: https://www.econbiz.de/10009349214
Saved in:
7
Interaktive Markenführung : Vertrieb als Kommunikationskanal der B-to-B-Marke
Binckebanck, Lars
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 517-538)
.
2010
Persistent link: https://www.econbiz.de/10003910018
Saved in:
8
Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
Saved in:
9
Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10003312899
Saved in:
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