Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Lars Binckebanck
| Year of publication: |
2010
|
|---|---|
| Authors: | Binckebanck, Lars |
| Published in: |
Jahrbuch Marketing ... : Trendthemen und Tendenzen. - Köln : Johanna-Verl., ZDB-ID 2485570-4. - 2010/11, p. 237-252
|
| Subject: | Marketing | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950167