//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Binder, Christian"
~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbepsychologie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketing management
Ambient color
1
Ambient music
1
Ambient scent
1
Congruence
1
Consumer behaviour
1
Konsumentenverhalten
1
Marketingmanagement
1
Multisensory marketing
1
Perception
1
Product color
1
Psychology of advertising
1
Wahrnehmung
1
Werbepsychologie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Binder, Christian
Esch, Franz-Rudolf
5
Langner, Tobias
3
Fischer, Alexander
2
Gierl, Heribert
2
Grewal, Dhruv
2
Linxweiler, Richard
2
Morris, Jon D.
2
Spence, Charles
2
Aitken, Robert
1
Andrews, J. Craig
1
Attaran, Sharmin
1
Bak, Peter Michael
1
Baker, Julie
1
Balaji, M. S.
1
Bao, Yeqing
1
Bechter, Clemens
1
Benkenstein, Martin
1
Berger, Sebastian
1
Biswas, Dipayan
1
Bontekoe, Fenna
1
Boyland, Emma
1
Briggs, Elten
1
Bruns, Daniel
1
Buijzen, Moniek
1
Campelo, Adriana
1
Carter, Erin Percival
1
Cheng, Yuqiao
1
Choi, Sung Tae
1
Christ, Malte
1
Cornwell, T. Bettina
1
Dai, Xin
1
Dams, Vok
1
Danbury, Annie
1
Daniel, Rolf-Dieter
1
Dant, Rajiv P.
1
DelVecchio, Devon
1
Deng, Xiaoyan
1
Dens, Nathalie
1
Deska, Jason C.
1
more ...
less ...
Published in...
All
Journal of retailing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->