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Binder, Jochen
Schmidt, Inga
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Multi-Channel Management im CRM
Schögel, Marcus
;
Binder, Jochen
;
Schmidt, Inga
;
Sauer, …
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 559-597)
.
2011
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