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~person:"Binney, Wayne"
~person:"Cornelissen, Gert"
~subject:"Prospect theory"
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Social marketing and behaviour change : models, theory and applications
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Rational economic models (cognitive models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 17-28)
.
2014
Persistent link: https://www.econbiz.de/10010477315
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