Rational economic models (cognitive models)
Year of publication: |
2014
|
---|---|
Authors: | Brennan, Linda ; Binney, Wayne ; Parker, Lukas ; Aleti, Torgeir ; Nguyen, Dang |
Published in: |
Social marketing and behaviour change : models, theory and applications. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78254-814-9. - 2014, p. 17-28
|
Subject: | behaviour change | Social Marketing | Social marketing | Rationalität | Rationality | Prospect Theory | Prospect theory | Verbrauchereinstellung | Consumer attitudes |
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