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~person:"Birk, Matthias M."
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Birk, Matthias M.
Einwiller, Sabine
55
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MIT sloan management review
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How to save your brand in the face of a crisis
Johar, Gita V.
;
Birk, Matthias M.
;
Einwiller, Sabine A.
- In:
MIT sloan management review
51
(
2009/10
)
4
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008657452
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