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~person:"Biswas, Dipayan"
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sensory marketing
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Food
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Lebensmittel
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(un)healthy food choices
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Ambient music
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Consumer behaviour
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Deregulation
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Music
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Music industry
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Musik
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Musikwirtschaft
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Social web
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Store design
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Virales Marketing
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ambient light
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ambient scent
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cross-modal sensory compensation effects
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digital marketing
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food and beverage consumption
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food pictures
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healthy and unhealthy choices
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healthy food
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Biswas, Dipayan
Strulik, Holger
21
Schünemann, Johannes
9
Trimborn, Timo
7
Brunori, Paolo
5
Davillas, Apostolos
5
Jones, Andrew M.
5
Scarchilli, Giovanna
5
Lanari, Donatella
4
Pieroni, Luca
4
Salmasi, Luca
4
Jiménez-Rubio, Dolores
3
Rodríguez-Ibeas, Roberto
3
Szocs, Courtney
3
Antoñanzas, Fernando
2
Bhatti, Omar Khalid
2
Costa-Font, Joan
2
Csapo, Zsolt
2
Farooq, Waqas
2
Galama, Titus J.
2
Hernández-Quevedo, Cristina
2
Hussain, Atia
2
Ishaq, Rabeea
2
Kashif, Sadaf
2
Mai, Robert
2
Szucs, Robert Sandor
2
Abell, Annika
1
Ahmadi, Hormoz
1
Al Mahameed, Muhammad
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Anand, Neeraj
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Andrade, Liz Hassad de
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Antoñanzas Villar, Fernando
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Antunes, Jorge Junio Moreira
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Anwar, Imran
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Aristizabal Cuellar, José Alejandro
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Arora, Madhu
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Banerjee, Tannista
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Bettman, James R.
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Binkley, James K.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Digital engagement on social media : how food image content influences social media and influencer marketing outcomes
Abell, Annika
;
Biswas, Dipayan
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014228861
Saved in:
2
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
3
The smell of healthy choices : cross-modal sensory compensation effects of ambient scent on food purchases
Biswas, Dipayan
;
Szocs, Courtney
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 123-141
Persistent link: https://www.econbiz.de/10012177247
Saved in:
4
Shining light on atmospherics : how ambient light influences food choices
Biswas, Dipayan
;
Szocs, Courtney
;
Chacko, Roger
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011650438
Saved in:
5
Healthy-left,
unhealthy
-right : can displaying healthy items to the left (versus right) of
unhealthy
items nudge healthier choices?
Romero, Marisabel
;
Biswas, Dipayan
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10011521923
Saved in:
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