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~person:"Bizer, Kilian"
~person:"Koukoumelis, Anastasios"
~person:"Septianto, Felix"
~source:"econis"
~source:"repec"
~subject:"Luxury"
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Search: subject:"Emotions"
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emotions
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Bizer, Kilian
Koukoumelis, Anastasios
Septianto, Felix
Bandyopadhyay, Argho
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Dretsch, Heather Johnson
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Errmann, Amy Christine
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Espinoza Petersen, Francine
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Kauppinen-Räisänen, Hannele
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Loureiro, Yuliya Komarova
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Asia Pacific journal of marketing and logistics
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
RePEc
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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2
Distinct effects of pride and gratitude appeals on sustainable luxury brands
Septianto, Felix
;
Seo, Yuri
;
Errmann, Amy Christine
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012436724
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