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~person:"Bizer, Kilian"
~person:"Koukoumelis, Anastasios"
~person:"Septianto, Felix"
~source:"econis"
~source:"repec"
~subject:"Zufriedenheit"
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Zufriedenheit
Emotion
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Consumer behaviour
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emotions
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Advertising effects
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Experiment
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Public goods
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Mixed emotions
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public goods
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social identity
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Cognition
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Psychology of advertising
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Bizer, Kilian
Koukoumelis, Anastasios
Septianto, Felix
Arici, Hasan Evrim
3
Alrawadieh, Zaid
2
Altinay, Levent
2
Connelly, Rachel
2
Esche, Frederike
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Hopfensitz, Astrid
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Kimmel, Jean
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Noussair, Charles
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Scheve, Christian von
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Schupp, Jürgen
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Tulucu, Fadime
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Akour, Iman
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Al Kurdi, Barween
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Al Shurideh, Muhammad
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Alzoubi, Haitham M.
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Arici, Nagihan Cakmakoglu
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Barling, Julian
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Bejar, Arturo
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Berg, Hanna
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Brandts, Jordi
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Brooks, Alison Wood
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Byrne, Alyson
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Can, Ali Selcuk
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Castillo-Abdul, Bárbara
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Chang, Yonghwan
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Chrissikopoulos, Vassilios
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Daunfeldt, Sven-Olov
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Journal of business research : JBR
1
Journal of retailing and consumer services
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Psychology & marketing
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ECONIS (ZBW)
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1
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
3
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
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