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~person:"Blümelhuber, Christian"
~person:"Cauberghe, Verolien"
~subject:"Fernsehprogramm"
~subject:"Media usage"
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Fernsehprogramm
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Blümelhuber, Christian
Cauberghe, Verolien
Biswas, Shirsho
6
Simonov, Andrey
6
Dubé, Jean-Pierre
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Hennighausen, Tanja
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La Ferrara, Eliana
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Medien im Marketing : Optionen der Unternehmenskommunikation
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
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2
Medienmenschen als Quellen von Botschaften : Relevanz, Quellenvergessen und Einstellungswirkung
Blümelhuber, Christian
;
Schnitzer, Tobias
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 317-342)
.
2009
Persistent link: https://www.econbiz.de/10014562152
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