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~person:"Blackford, Benjamin J."
~person:"Harrison, Robert L."
~person:"Klein, Grady"
~person:"Warren, Caleb"
~subject:"Virales Marketing"
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Humorous complaining
McGraw, A. Peter
;
Warren, Caleb
;
Kan, Christina
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1153-1171
Persistent link: https://www.econbiz.de/10010490133
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