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~person:"Blauhorn, Dina"
~type_genre:"Fallstudie"
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Search: subject:"Brand Management"
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Blauhorn, Dina
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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ECONIS (ZBW)
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Plattform des Involvements : das Fallbeispiel "American Apparel"
Blauhorn, Dina
;
Both, Julia
;
Möbius, Cathleen
; …
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 97-110)
.
2009
Persistent link: https://www.econbiz.de/10003864121
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