Plattform des Involvements : das Fallbeispiel "American Apparel"
Year of publication: |
2009
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Authors: | Blauhorn, Dina ; Both, Julia ; Möbius, Cathleen ; Schneider, Annette |
Published in: |
Swarm Branding : Markenführung im Zeitalter von Web 2.0. - Wiesbaden : VS, Verl. für Sozialwiss., ISBN 978-3-531-16297-3. - 2009, p. 97-110
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Subject: | Markenführung | Brand management | Bekleidungsindustrie | Clothing industry | Werbung | Advertising | Firmenimage | Corporate reputation | USA | United States |
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