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~person:"Blazquez Cano, Marta"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Online-Marketing
Relationship marketing
Fashion
7
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7
Consumer behaviour
4
Konsumentenverhalten
4
Luxury goods
3
Luxusgüter
3
Bekleidungsindustrie
2
Brand management
2
Clothing industry
2
Luxury fashion
2
Sustainability
2
Beziehungsmarketing
1
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Brand
1
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CBBE
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Consumer perception
1
Customer-experience
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Digital fashion
1
Digitalisierung
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Blazquez Cano, Marta
Ko, Eunju
14
Choi, Tsan-Ming
7
Moore, Christopher M.
7
McColl, Julie
6
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Guercini, Simone
4
Henninger, Claudia E.
4
Kim, HaeJung
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Kim, Hye-yŏng
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Kim, Sang Jin
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Alexander, Bethan
3
Barnes, Liz
3
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3
Fiore, Ann Marie
3
Fuxman, Leonora
3
Kent, Anthony
3
Mahmoud, Ali B.
3
McCormick, Helen
3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Rashid, Arooj
3
Ryding, Daniella
3
Swoboda, Bernhard
3
Turunen, Linda Lisa Maria
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Warnaby, Gary
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Woodside, Arch G.
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Ahlert, Dieter
2
Ahn, SooKyoung
2
Aiello, Gaetano
2
Akrout, Houcine
2
Amatulli, Cesare
2
Andreu Domingo, David
2
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International journal of business and globalisation : IJBG
1
Journal of global fashion marketing : JGfM
1
Journal of retailing and consumer services
1
Sustainable Luxury : An International Perspective
1
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ECONIS (ZBW)
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1
The adoption of digital
fashion
as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
2
What do you think? : investigating how consumers perceive luxury
fashion
brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
Saved in:
3
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
4
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
Saved in:
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