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~person:"Blecker, Thorsten"
~person:"Bullinger, Hans-Jörg"
~person:"Kaiser, Harry M."
~person:"Ko, Eunju"
~person:"Meffert, Heribert"
~person:"Merrilees, Bill"
~person:"Pepels, Werner"
~person:"Svensson, Göran"
~subject:"Aufsatzsammlung"
~subject:"Environmental management"
~subject:"Germany"
~subject:"Markenführung"
~subject:"Supply Chain Management"
~subject:"Theorie"
~subject:"Umweltbezogenes Management"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Enzyklopädie"
~type_genre:"Lehrbuch"
~type_genre:"Textbook"
~type_genre:"Umfrage"
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Subject
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Aufsatzsammlung
Environmental management
Germany
Markenführung
Supply Chain Management
Theorie
Umweltbezogenes Management
Werbung
Brand management
71
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
54
Konsumentenverhalten
54
Marketingmanagement
53
Lieferantenmanagement
51
Supplier relationship management
51
Marketing management
50
Theory
49
Deutschland
37
Customer satisfaction
36
Kundenzufriedenheit
36
Marketing
36
Corporate Social Responsibility
33
Corporate social responsibility
33
Nachhaltigkeit
29
Sustainability
29
Markenimage
25
Nachhaltige Entwicklung
25
Sustainable development
25
Brand image
24
Business ethics
24
Umweltmanagement
24
Unternehmensethik
24
B-to-B-Marketing
23
Business-to-business marketing
23
Confidence
23
Luxury goods
23
Luxusgüter
23
Vertrauen
23
Brand
22
Management
22
Markenartikel
21
Lieferkette
20
Supply chain
20
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Online availability
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Undetermined
44
Free
3
Type of publication
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Article
101
Book / Working Paper
53
Type of publication (narrower categories)
All
Article in journal
Bibliografie enthalten
Enzyklopädie
Lehrbuch
Textbook
Umfrage
Graue Literatur
109
Non-commercial literature
109
Collection of articles of several authors
105
Sammelwerk
105
Aufsatz in Zeitschrift
103
Aufsatz im Buch
97
Book section
97
Konferenzschrift
66
Aufsatzsammlung
55
Conference proceedings
53
Arbeitspapier
20
Working Paper
20
Handbook
19
Handbuch
19
Case study
18
Fallstudie
18
Festschrift
18
Bibliography included
12
Proceedings
9
Fallstudiensammlung
8
Hochschulschrift
7
Bibliografie
6
Thesis
6
Systematic review
4
Wörterbuch
4
Übersichtsarbeit
4
Collection of articles written by one author
3
Nachschlagewerk
3
Reference book
3
Sammlung
3
Conference paper
2
Einführung
2
Interview
2
Konferenzbeitrag
2
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Language
All
English
95
German
60
Author
All
Blecker, Thorsten
Bullinger, Hans-Jörg
Kaiser, Harry M.
Ko, Eunju
Meffert, Heribert
Merrilees, Bill
Pepels, Werner
Svensson, Göran
Bruhn, Manfred
69
Cheng, T. C. E.
64
Weber, Jürgen
64
Fabozzi, Frank J.
59
Melewar, T. C.
59
Sarkis, Joseph
52
Swoboda, Bernhard
51
Broll, Udo
50
Homburg, Christian
50
Becker, Wolfgang
48
Gierl, Heribert
46
Herrmann, Andreas
45
Wirtz, Bernd W.
45
Mukherjee, Arijit
43
Esch, Franz-Rudolf
42
Han, Heesup
42
Vanhoucke, Mario
42
Schäffer, Utz
39
Keller, Kevin Lane
38
Loureiro, Sandra Maria Correia
38
Chiappetta Jabbour, Charbel José
37
Gerpott, Torsten J.
37
Bang, Nguyen
36
Dolgui, Alexandre
36
Tempelmeier, Horst
36
Wong, Wing Keung
36
Zhu, Qinghua
36
Brettel, Malte
35
Wrohlich, Katharina
35
Corsten, Hans
34
Müller, Stefan
34
Phau, Ian
34
Audretsch, David B.
33
Baumgarth, Carsten
33
Huber, Frank
33
Wang, Leonard F. S.
33
Minner, Stefan
32
Burmann, Christoph
31
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Institution
All
Berliner Wissenschafts-Verlag
3
Duncker & Humblot
1
Erich-Schmidt-Verlag <Berlin>
1
Springer-Verlag
1
Published in...
All
Journal of business research : JBR
18
The journal of brand management : an international journal
9
Meffert-Marketing-Edition
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Corporate governance : the international journal for effective board performance
4
European business review : EBR ; the official journal of the International Management Centres, Europe
4
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
3
Die Betriebswirtschaft : DBW
3
International journal of logistics economics and globalisation
3
Meffert Marketing Edition
3
The journal of product & brand management
3
Australasian marketing journal
2
Handelsforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of agricultural and applied economics
2
Journal of hospitality marketing & management
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Springer eBook Collection / Business and Economics
2
Springer-Gabler / Lehrbuch
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
Agribusiness : an internat. journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Autohaus Automobilwirtschaft
1
Baltic journal of management
1
Betriebswirtschaft in Studium und Praxis
1
Business strategy and the environment
1
Corporate social responsibility and environmental management
1
Das Kompendium
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Diskussionsbeitrag der Forschungsstelle Bahnmarketing an der Westfälischen Wilhelms-Universität Münster
1
European management journal
1
Gabler-Lehrbuch
1
Harvard-Business-Manager : das Wissen der Besten
1
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Source
All
ECONIS (ZBW)
153
USB Cologne (EcoSocSci)
1
Showing
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1
Marketing : Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
Meffert, Heribert
;
Burmann, Christoph
;
Kirchgeorg, Manfred
-
2024
-
14., überarbeitete und erweiterte Auflage
Graduate School of
Management
. Prof. Dr. Maik Eisenbeiß ist Wissenschaftlicher Direktor des markstones Institute of Marketing …
Persistent link: https://www.econbiz.de/10014442227
Saved in:
2
Contactless marketing
management
of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
3
Bridging Asia and the world : searching for academic excellence and best practice in marketing and
management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
4
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
5
Dienstleistungs-Marketing-
Management
Pepels, Werner
-
2017
-
3., komplett überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011587667
Saved in:
6
Bausteine der Unternehmensführung
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10011780510
Saved in:
7
Introduction: Thought leadership in brand
management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
8
Special section: Thought leadership in brand
management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
9
Special section: Thought leadership in brand
management
II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
10
Driving forces and interfaces between elements of triple bottom line : findings and propositions of TBL
management
Høgevold, Nils M.
;
Svensson, Göran
- In:
International journal of logistics systems and management
25
(
2016
)
3
,
pp. 391-407
Persistent link: https://www.econbiz.de/10011665246
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