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~person:"Blecker, Thorsten"
~person:"Bullinger, Hans-Jörg"
~person:"Kaiser, Harry M."
~person:"Ko, Eunju"
~person:"Meffert, Heribert"
~person:"Merrilees, Bill"
~person:"Pepels, Werner"
~person:"Svensson, Göran"
~subject:"Aufsatzsammlung"
~subject:"Environmental management"
~subject:"Germany"
~subject:"Markenführung"
~subject:"Supply Chain Management"
~subject:"Umweltbezogenes Management"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Enzyklopädie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Lehrbuch"
~type_genre:"Textbook"
~type_genre:"Umfrage"
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Aufsatzsammlung
Environmental management
Germany
Markenführung
Supply Chain Management
Umweltbezogenes Management
Werbung
Brand management
73
Beziehungsmarketing
56
Relationship marketing
56
Marketingmanagement
55
Consumer behaviour
54
Konsumentenverhalten
54
Marketing management
52
Lieferantenmanagement
51
Supplier relationship management
51
Theorie
51
Theory
51
Deutschland
40
Marketing
38
Customer satisfaction
36
Kundenzufriedenheit
36
Corporate Social Responsibility
33
Corporate social responsibility
33
Nachhaltigkeit
29
Sustainability
29
Markenimage
27
Brand image
26
Nachhaltige Entwicklung
25
Sustainable development
25
Business ethics
24
Management
24
Umweltmanagement
24
Unternehmensethik
24
B-to-B-Marketing
23
Business-to-business marketing
23
Confidence
23
Luxury goods
23
Luxusgüter
23
Vertrauen
23
Brand
22
Markenartikel
21
Lieferkette
20
Supply chain
20
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Online availability
All
Undetermined
39
Free
2
Type of publication
All
Article
94
Book / Working Paper
46
Type of publication (narrower categories)
All
Article in journal
Bibliografie enthalten
Enzyklopädie
Fallstudiensammlung
Lehrbuch
Textbook
Umfrage
Collection of articles of several authors
98
Sammelwerk
98
Aufsatz in Zeitschrift
96
Graue Literatur
96
Non-commercial literature
96
Konferenzschrift
64
Aufsatz im Buch
60
Book section
60
Conference proceedings
51
Aufsatzsammlung
48
Handbook
17
Handbuch
17
Case study
16
Fallstudie
16
Festschrift
16
Arbeitspapier
14
Working Paper
14
Proceedings
9
Bibliography included
8
Bibliografie
5
Hochschulschrift
4
Systematic review
3
Thesis
3
Übersichtsarbeit
3
Collection of articles written by one author
2
Conference paper
2
Einführung
2
Interview
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
conceptual-paper
2
Accompanied by computer file
1
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Language
All
English
89
German
52
Author
All
Blecker, Thorsten
Bullinger, Hans-Jörg
Kaiser, Harry M.
Ko, Eunju
Meffert, Heribert
Merrilees, Bill
Pepels, Werner
Svensson, Göran
Melewar, T. C.
58
Sarkis, Joseph
51
Bruhn, Manfred
46
Han, Heesup
42
Swoboda, Bernhard
41
Weber, Jürgen
41
Loureiro, Sandra Maria Correia
38
Chiappetta Jabbour, Charbel José
37
Esch, Franz-Rudolf
36
Bang, Nguyen
35
Wrohlich, Katharina
35
Phau, Ian
34
Zhu, Qinghua
34
Baumgarth, Carsten
33
Keller, Kevin Lane
31
Burmann, Christoph
30
Lai, Kee-hung
30
Brettel, Malte
29
Schaltegger, Stefan
29
Gerpott, Torsten J.
28
Kirsch, Anja
28
Balmer, John M. T.
27
Süß, Stefan
27
Czarnitzki, Dirk
26
Holtbrügge, Dirk
26
Müller, Stefan
26
Schiereck, Dirk
26
Schäffer, Utz
26
Vrontis, Demetris
26
Gierl, Heribert
25
Guzman, Francisco
25
Kußmaul, Heinz
25
Pelsmacker, Patrick de
25
Christodoulides, George
24
Diamantopoulos, Adamantios
24
Gupta, Suraksha
24
Herrmann, Andreas
24
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Institution
All
Berliner Wissenschafts-Verlag
3
Duncker & Humblot
1
Erich-Schmidt-Verlag <Berlin>
1
Published in...
All
Journal of business research : JBR
18
The journal of brand management : an international journal
9
Meffert-Marketing-Edition
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Corporate governance : the international journal for effective board performance
4
International journal of advertising : the review of marketing communications
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia Pacific journal of marketing and logistics
3
International journal of logistics economics and globalisation
3
The journal of product & brand management
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handelsforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of agricultural and applied economics
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of business & industrial marketing
2
Agribusiness : an internat. journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Autohaus Automobilwirtschaft
1
Baltic journal of management
1
Betriebswirtschaft in Studium und Praxis
1
Business strategy and the environment
1
Corporate social responsibility and environmental management
1
Das Kompendium
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Diskussionsbeitrag der Forschungsstelle Bahnmarketing an der Westfälischen Wilhelms-Universität Münster
1
European management journal
1
Gabler-Lehrbuch
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence
1
International journal of logistics systems and management
1
International journal of management reviews : IJMR
1
International journal of procurement management
1
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Source
All
ECONIS (ZBW)
139
USB Cologne (EcoSocSci)
1
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1
Wettbewerbsfaktor Kreativität : Strategien, Konzepte und Werkzeuge zur Steigerung der Dienstleistungsperformance
Bullinger, Hans-Jörg
(
ed.
);
Hermann, Sibylle
(
ed.
)
-
2000
-
1. Aufl., Nachdr.
Persistent link: https://www.econbiz.de/10014274232
Saved in:
2
Marketing : Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
Meffert, Heribert
;
Burmann, Christoph
;
Kirchgeorg, Manfred
-
2024
-
14., überarbeitete und erweiterte Auflage
Graduate School of
Management
. Prof. Dr. Maik Eisenbeiß ist Wissenschaftlicher Direktor des markstones Institute of Marketing …
Persistent link: https://www.econbiz.de/10014442227
Saved in:
3
Contactless marketing
management
of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
4
Bridging Asia and the world : searching for academic excellence and best practice in marketing and
management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
5
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
6
Dienstleistungs-Marketing-
Management
Pepels, Werner
-
2017
-
3., komplett überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011587667
Saved in:
7
Bausteine der Unternehmensführung
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10011780510
Saved in:
8
Special section: Thought leadership in brand
management
II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
9
Introduction: Thought leadership in brand
management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
10
Special section: Thought leadership in brand
management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
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