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~person:"Blumenkranz, Erik"
~person:"Bodet, Guillaume"
~subject:"Brand image"
~subject:"Fitness industry"
~type_genre:"Article in journal"
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Brand image
Fitness industry
Fitness-Wirtschaft
2
Beziehungsmarketing
1
Customer satisfaction
1
France
1
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1
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Blumenkranz, Erik
Bodet, Guillaume
García-Fernández, Jerónimo
4
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International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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Loyalty in sport participation services : an examination of the mediating role of psychological commitment
Bodet, Guillaume
- In:
Journal of sport management : the official journal of …
26
(
2012
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10009512311
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2
Brand social representations : strategic perspectives for a fitness club
Bodet, Guillaume
;
Meurgey, Bernard
;
Lacassagne, …
- In:
International journal of sport management and marketing …
5
(
2009
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003827746
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