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~person:"Blut, Markus"
~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Market shaping orientation and firm performance
Blut, Markus
;
Holzmüller, Hartmut H.
;
Stolper, Markus
- In:
Quantitative marketing and marketing management : …
,
(pp. 447-466)
.
2012
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