Market shaping orientation and firm performance
Markus Blut; Hartmut H. Holzmüller; Markus Stolper
| Year of publication: |
2012
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|---|---|
| Authors: | Blut, Markus ; Holzmüller, Hartmut H. ; Stolper, Markus |
| Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 447-466
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| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Performance-Messung | Performance measurement | Elektrizitätswirtschaft | Electric power industry | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621559