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What's in it for you? : examining the roles of consumption values and Thaler's acquisition-transaction utility theory in Chinese consumers' green purchase intentions
Yuan, Ruizhi
;
Liu, Martin J.
;
Blut, Markus
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1065-1107
Persistent link: https://www.econbiz.de/10013350948
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