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~person:"Bodet, Guillaume"
~person:"Calderón, Aurora"
~person:"Ilicic, Jasmina"
~person:"Mohan, Mayoor"
~subject:"Brand management"
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Brand management
Markenführung
6
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4
Marketing cooperation
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4
Consumer behaviour
3
Konsumentenverhalten
3
co-branding
3
Big event
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Brand
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Brand alliances
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Brand image
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Celebrity endorsement
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2012 Olympic Games
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Advertising
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B-to-B-Marketing
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B2B branding
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Brand alliance
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Business-to-business marketing
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Börsenkurs
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Bodet, Guillaume
Calderón, Aurora
Ilicic, Jasmina
Mohan, Mayoor
Baxter, Stacey M.
2
Boenigk, Michael
2
Chiambaretto, Paul
2
Cohen, Justin
2
Faulkner, Margaret
2
Gurău, Călin
2
Huber, Frank
2
Lado Coustré, Nora
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2
Norman, Andrew T.
2
Quamina, La Toya
2
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2
Vogel, Johannes
2
Abratt, Russell
1
Abu Saleh, Mohammad
1
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1
Al Saed, Rashad
1
Albert, Noel
1
Ambroise, Laure
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Baek, Tae Hyun
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The journal of brand management : an international journal
2
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
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1
Brand alliances and stock reactions
Más Ruiz, Francisco José
;
Nicolau, Juan Luis
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
4
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
5
Corporate brand effects in brand alliances
Voss, Kevin E.
;
Mohan, Mayoor
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4177-4184
Persistent link: https://www.econbiz.de/10011553950
Saved in:
6
International place branding through sporting events : a British perspective of the 2008 Beijing Olympics
Bodet, Guillaume
;
Lacassagne, Marie-Françoise
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009618042
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