International place branding through sporting events : a British perspective of the 2008 Beijing Olympics
Year of publication: |
2012
|
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Authors: | Bodet, Guillaume ; Lacassagne, Marie-Françoise |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 12.2012, 4, p. 357-374
|
Subject: | place branding | sporting event | co-branding | social representations | Olympic Games | Sportveranstaltung | Sport event | Niederlande | Netherlands | Markenführung | Brand management | Sport | Sports | Standortmarketing | Place marketing | Sportmarketing | Sports marketing | Großveranstaltung | Big event |
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