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~person:"Boenigk, Silke"
~person:"Glaeser, Edward L."
~subject:"Confidence"
~subject:"Markenführung"
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Boenigk, Silke
Glaeser, Edward L.
Chapleo, Chris
4
Becker, Annika
3
Bekmeier-Feuerhahn, Sigrid
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Journal of nonprofit & public sector marketing
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In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
2
The conceptualization of
nonprofit
marketing
orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
Saved in:
3
Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
Saved in:
4
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
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