Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Silke Boenigk and Viktoria Schuchardt
| Year of publication: |
2015
|
|---|---|
| Authors: | Boenigk, Silke ; Schuchardt, Viktoria |
| Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 44.2015, 4, p. 708-733
|
| Subject: | cause-related marketing | luxury-nonprofit partnership | business-nonprofit collaboration | cooperation strategy | luxury sector | Luxusgüter | Luxury goods | Cause-Related Marketing | Cause-related marketing | Kooperation | Cooperation | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337171