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~person:"Boerman, Sophie C."
~person:"Dahlhoff, Hans-Dieter"
~subject:"Konsumentenverhalten"
~subject:"Public relations"
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Search: subject:"sponsorship"
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Konsumentenverhalten
Public relations
Sponsoring
7
Sponsorship
6
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Consumer behaviour
3
Öffentlichkeitsarbeit
3
Corporate disclosure
2
Culture
2
Deutschland
2
Fernsehwerbung
2
Germany
2
Internet marketing
2
Kultur
2
Online-Marketing
2
Persuasion knowledge
2
Television advertising
2
Unternehmenspublizität
2
Auskunftspflicht
1
Celebrity endorsement
1
Celebrity-Werbung
1
Disclosure regulation
1
Electronic word of mouth
1
Facebook
1
Knowledge
1
Kommunikation
1
Kultursponsoring
1
Product Placement
1
Product placement
1
Psychology of advertising
1
Social Web
1
Social media
1
Social web
1
Sponsorship disclosure
1
Sport
1
Sports
1
Time
1
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Undetermined
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3
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2
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Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Konferenzschrift
2
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1
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English
3
German
2
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Boerman, Sophie C.
Dahlhoff, Hans-Dieter
Bruhn, Manfred
11
Cornwell, T. Bettina
7
Grohs, Reinhard
6
Ko, Yong Jae
6
Koronios, Konstantinos
6
Scheinbaum, Angeline Close
6
Breuer, Christoph
5
Kwak, Dae Hee
5
Mazodier, Marc
5
Weeks, Clinton S.
5
Woisetschläger, David
5
Athey, Susan
4
Biscaia, Rui
4
Chien, P. Monica
4
Ellison, Glenn
4
Rumpf, Christopher
4
Santos, Manuel Alonso dos
4
Uhrich, Sebastian
4
Backhaus, Christof
3
Chang, Yonghwan
3
Cobbs, Joe
3
Dalakas, Vassilis
3
Dimitropoulos, Panagiotis
3
Evans, Nathaniel J.
3
Herrmann, Jean-Luc
3
Huber, Frank
3
Itani, Maher N.
3
Kacha, Mathieu
3
Kaplanidou, Kyriaki
3
Kim, Yu Kyoum
3
Koenigstorfer, Joerg
3
Lacey, Russell
3
Lamprecht, Wolfgang
3
Matthes, Isabel
3
Moharana, Tapas Ranjan
3
Ntasis, Lazaros
3
Palmer, Karen
3
Pappu, Ravi
3
Plewa, Carolin
3
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BDW, Deutscher Kommunikationsverband
1
Deutscher Kommunikationsverband
1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Schriften zur Kommunikationsarbeit
1
Source
All
ECONIS (ZBW)
5
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1
"This post is sponsored" : effects of
sponsorship
disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
2
How audience and disclosure characteristics influence memory of
sponsorship
disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
4
Kulturförderung, Kultursponsoring : Zukunftsperspektiven der Unternehmenskommunikation
Bruhn, Manfred
(
contributor
); …
-
1989
Persistent link: https://www.econbiz.de/10013411438
Saved in:
5
Sponsoring : Chancen für die Kommunikationsarbeit
Dahlhoff, Hans-Dieter
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000751508
Saved in:
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