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~person:"Boireau, Nathalie"
~person:"Bruhs, Sarah Maria"
~subject:"Marketing management"
~subject:"Multinationales Unternehmen"
~type_genre:"Case study"
~type_genre:"Series"
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Marketing management
Multinationales Unternehmen
International marketing
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Boireau, Nathalie
Bruhs, Sarah Maria
Zentes, Joachim
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Journal of marketing communications
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ECONIS (ZBW)
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Business-to-business : a global network perspective
Glowik, Mario
-
2014
Persistent link: https://www.econbiz.de/10010486738
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2
Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene
;
La Ville, Valérie-Inès de
;
Roux, André le
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
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