Business-to-business : a global network perspective
Mario Glowik and Sarah Maria Bruhs
| Year of publication: |
c 2014
|
|---|---|
| Authors: | Glowik, Mario |
| Other Persons: | Bruhs, Sarah Maria (contributor) |
| Publisher: |
New York : Routledge, Taylor & Francis Group |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Internationales Marketing | International marketing | Business-to-Business-Marketing | Netzwerkmanagement | Multinationales Unternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 296 pages graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-415-74088-3 ; 978-0-415-74087-6 ; 978-1-315-81549-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010486738