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~person:"Boles, James S."
~person:"Das, Neel"
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Search: "Journal of marketing theory and practice"
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Journal of marketing theory and practice
13
Journal of marketing theory and practice : JMTP
4
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1
"PLS-SEM : indeed a silver bullet" - retrospective observations and recent advances
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10014299418
Saved in:
2
Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing
Hair, Joseph F.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10012483505
Saved in:
3
Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
Saved in:
4
An examination of pro-stakeholder unethical behavior in the sales ethics subculture
Merkle, Adam C.
;
Hair, Joseph F.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 418-435
Persistent link: https://www.econbiz.de/10012483478
Saved in:
5
Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro
;
Tarkiainen, Anssi
;
Sarstedt, Marko
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
Saved in:
6
Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.
;
Zablah, Alex R.
;
Hair, Joseph F.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
Saved in:
7
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
8
Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009729463
Saved in:
9
Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10010117349
Saved in:
10
PLS-SEM : indeed a silver bullet
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
Saved in:
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