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~person:"Bolton, Ruth N."
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Customer value
6
Kundenwert
6
Portfolio selection
5
Portfolio-Management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Market segmentation
4
Marktsegmentierung
4
Beziehungsmarketing
2
Relationship marketing
2
Cash Flow
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Cash flow
1
Consumer behaviour
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Customer satisfaction
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Konsumentenverhalten
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Kundenzufriedenheit
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Risikomanagement
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Risk management
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cash flow variability
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customer lifetime value
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customer portfolio management
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customer satisfaction
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relationship marketing
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Bolton, Ruth N.
Kumar, V.
41
Rajagopal
24
Bauer, Hans H.
19
Hammerschmidt, Maik
17
Madhani, Pankaj M.
16
Skiera, Bernd
16
Eggert, Andreas
15
Verhoef, Peter C.
14
Günter, Bernd
13
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Wiesel, Thorsten
12
Fader, Peter
11
Heinonen, Kristina
11
Helm, Sabrina
11
Keränen, Joona
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Homburg, Christian
9
Krafft, Manfred
9
Mengen, Andreas
9
Saarijärvi, Hannu
9
Belz, Christian
8
Bieger, Thomas
8
Bruhn, Manfred
8
Glady, Nicolas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Reinartz, Werner J.
8
Rust, Roland T.
8
Staat, Matthias
8
Strandvik, Tore
8
Venkatesan, Rajkumar
8
Becker, Roman
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Journal of marketing
4
Handbook of research on customer equity in marketing
1
Journal of service research : JSR
1
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ECONIS (ZBW)
6
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1
Risk considerations in the management of customer equity
Bolton, Ruth N.
;
Tarasi, Crina O.
- In:
Handbook of research on customer equity in marketing
,
(pp. 335-362)
.
2015
Persistent link: https://www.econbiz.de/10010483478
Saved in:
2
Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
Saved in:
3
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
4
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
5
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
6
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
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