Risk considerations in the management of customer equity
Year of publication: |
2015
|
---|---|
Authors: | Bolton, Ruth N. ; Tarasi, Crina O. |
Published in: |
Handbook of research on customer equity in marketing. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-497-8. - 2015, p. 335-362
|
Subject: | Risikomanagement | Risk management | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
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