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~person:"Bonabeau, Eric"
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Bonabeau, Eric
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A more rational approach to new-product development
Bonabeau, Eric
;
Bodick, Neil
;
Armstrong, Robert W.
- In:
Harvard business review : HBR
86
(
2008
)
3
,
pp. 96-102
Persistent link: https://www.econbiz.de/10003649304
Saved in:
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A More Rational Approach to New-Product Development - By dividing development into two stages, companies can evaluate potential products much more quickly and cheaply than they do...
Bonabeau, Eric
;
Bodick, Neil
;
Armstrong, Robert W.
- In:
Harvard business review : HBR
(
2008
),
pp. 96-108
Persistent link: https://www.econbiz.de/10007916042
Saved in:
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