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~person:"Bonatti, Alessandro"
~person:"Harris, Lisa"
~person:"Smith, Katherine Taken"
~type:"article"
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Search: subject_exact:"Search engine marketing"
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Internet marketing
19
Online-Marketing
19
Social Web
9
Social web
9
Advertising
5
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
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4
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Beziehungsmarketing
3
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Bonatti, Alessandro
Harris, Lisa
Smith, Katherine Taken
Tucker, Catherine
27
Skiera, Bernd
23
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
21
Goldfarb, Avi
20
Rita, Paulo
16
Harrigan, Paul
15
Pelsmacker, Patrick de
15
Wilbur, Kenneth C.
15
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Ghose, Anindya
14
Hudders, Liselot
14
Karjaluoto, Heikki
14
Ko, Eunju
14
Okazaki, Shintaro
14
Fesenmaier, Daniel R.
13
Loureiro, Sandra Maria Correia
13
Reijmersdal, Eva A. van
13
Ahuja, Vandana
12
Grewal, Dhruv
12
Hollebeek, Linda D.
12
Kumar, Vikas
12
Malthouse, Edward C.
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Jansen, Bernard J.
11
Milne, George R.
11
Murphy, Jamie
11
Pitt, Leyland F.
11
Quach, Sara
11
Schweidel, David A.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Bellman, Steven
10
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Services marketing quarterly
4
Journal of business strategy
2
Journal of strategic marketing
2
American economic journal : a journal of the American Economic Association
1
Business horizons
1
International journal of business and economics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
International journal of technology marketing : IJTMkt
1
Journal of international consumer marketing
1
Journal of small business and enterprise development
1
Marketing letters : a journal of research in marketing
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The Rand journal of economics
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The journal of consumer marketing
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ECONIS (ZBW)
19
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19
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1
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
2
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
3
Using social media to stimulate the adoption of green energy
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of business and economics
21
(
2022
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10013382226
Saved in:
4
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
5
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
6
Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
Saved in:
7
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
8
Hospital marketing and communications via social media
Smith, Katherine Taken
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
Saved in:
9
Selling cookies
Bergemann, Dirk
;
Bonatti, Alessandro
- In:
American economic journal : a journal of the American …
7
(
2015
)
3
,
pp. 259-294
Persistent link: https://www.econbiz.de/10011325833
Saved in:
10
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
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