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~person:"Bonelli, Giulia"
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Bonelli, Giulia
Casalegno, Cecilia
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Mosca, Fabrizio
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Developing successful global strategies for marketing luxury brands
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Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
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