Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Year of publication: |
2021
|
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Authors: | Mosca, Fabrizio ; Casalegno, Cecilia ; Bonelli, Giulia ; Civera, Chiara |
Published in: |
Developing successful global strategies for marketing luxury brands. - Hershey, PA : IGI Global, ISBN 978-1-7998-5882-9. - 2021, p. 62-80
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Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Mobile Marketing | Mobile marketing |
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