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~person:"Bonfrer, Andre"
~subject:"Computer-assisted marketing"
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Computer-assisted marketing
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Bonfrer, Andre
Hippner, Hajo
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
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Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
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Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 289-320
Persistent link: https://www.econbiz.de/10003913766
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