Moving from customer lifetime value to customer equity
Xavier Drèze; André Bonfrer
| Year of publication: |
2009
|
|---|---|
| Authors: | Drèze, Xavier ; Bonfrer, Andre |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 7.2009, 3, p. 289-320
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Direktmarketing | Direct marketing | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003913766